India pips U.S. to become world's second largest smartphone market

For the full year, Samsung retained top slot with a market share of 19.8% and 25.7% in overall mobile phone market and smartphone market respectively, Counterpoint Research said. "India still has a long way to go as the smartphone penetration of the total potential population is still below 30%", said Tarun Pathak, senior analyst at Counterpoint Research. Majority of vendors push sales of middle tier and budget smartphones, such as the Samsung Galaxy J2, which was titled the best-selling phone for Q4 2015. However, the consumer demand waned since mid-November leading to smartphone shipments declining 11% sequentially.

India is now the second largest smartphone market in the world and going through a period of transition for both consumers and industry, according to new reports.

Smartphone shipments grew quite a bit in India, but so did LTE smartphone shipments, if we look at them separately.

On the back of the strong sales of Tizen devices in India, the platform took up 0.3 percent of the operating system market as of the third-quarter of 2015, emerging as the fourth-largest player, separate data compiled by Strategy Analytics showed. Interestingly nearly half of the total mobile phones shipped in India during the quarter were assembled in India, adds the research firm.

The report also suggests that due to the potential growth in LTE network in India, 50% of the smartphones shipped were LTE enabled.

The firm said that the decline in the average selling price of LTE-capable smartphones is boosting the growing demand for "future-proof" LTE-capable phones. "However, LTE shipments grew sequentially, as more than one in two smartphone shipped was LTE capable", Pavel Naiya, research analyst at Counterpoint Research, said. Data indicates that about one in three smartphones were sold through online channels during the year. Counterpoint says that the home-grown player has seen a decline in shipments during the quarter, even as its new YU brand crossed 2 million units for 2015.

Apple, the world's second-largest company by market capitalization after Google's parent Alphabet is planning to set up its own stores in India, as growth in China and North America slows. But Cybermedia Research's findings differed as it found Samsung, Micromax and Intex leading in that order, in smartphones and overall phones, a view backed by Intex which claimed the No. 3 spot in smartphones. Apple, on the flip side, has crossed the 2 million milestone during the calendar year for the first time in the country. These two companies are followed by Lenovo, Intex and Lava which hold 11.4%, 9.6%, and 6.8% of the market, respectively.

Source: India pips U.S. to become world's second largest smartphone market

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