But it isn't only in raw brightness capabilities that the Galaxy S7 excels. However, this is still unconfirmed, as Samsung may well be planning to change the design of the Galaxy Note 6, seeing as how negatively fans reacted to the similarities between the Galaxy Note 5 and Galaxy S6.
The program is similar to Sprint's iPhone Forever program, which allows customers to upgrade to Apple's latest iPhone iteration each year.
With each new flagship smartphone, Samsung has found ways to improve the mobile display technology even further.
Samsung's mobile display business is thriving not just because most of other handset maker order screens for their flagships directly from the South Korean company, but because Samsung smartphones have the best displays on the market. According to Soneira, the Galaxy S7's screen impresses because components had to be scaled down by 20% compared to the Galaxy Note 5 without losing performance.
Even though people probably very rarely used it (or maybe not at all), it will probably come as a surprise for the new owners of the Samsung Galaxy S7 to realize that the OEMs default music and video players are no longer included in the new flagship.
Soneira also discovered that the Galaxy S7 brings over two important display enhancements, including the Always-On Display mode that delivers permanent notifications while barely affecting battery life. The feature is useful not only because the phone switches brightness levels automatically based on what your current lighting conditions and preferences are, but also because is conserves energy in the process. Overall, OLED technology is becoming increasingly competitive with LCD technology. The Galaxy S7 is actually closer to the Galaxy Note 5 in terms of those properties, but offers a higher pixel density because of its smaller size. For example, the Galaxy S7 is noted to be 24% brighter than its predecessor, which means a lot when it comes to visibility in high ambient light.
To be clear, DisplayMate regards the Galaxy S7 as having the best display in the OLED category.
Source: DisplayMate Says The Galaxy S7 Has The Best Smartphone Display Ever
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