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Global smartphone grew 3.9% in Q1 2016: Gartner

Samsung's market share declined from 24.1% in Q1 2015 to 23.2 in this year's first quarter. "In the first quarter of 2016, there were three Chinese brands - Huawei, Oppo and Xiaomi - and they achieved 17% of the market", Gupta said.

Oppo had the best performance in the first quarter of 2016, moving into the number 4 position among the top-five smartphone vendors with unit sales growth of 145%. Gartner's report says Huawei, Xiaomi and Oppo grew in China taking share from players such as Lenovo and Samsung.

The number of smartphones sold in the first three months of the year grew by 3.9 per cent to nearly 350 million, according to figures from Gartner.

Global smartphone sales rose to 349 million units in the first quarter of 2016, 3.9 per cent over the similar period a year ago due to demand for low-priced units in emerging markets and affordable 4G smartphones in many markets, according to Gartner, a research and advisory firm. As my colleague Ian Scales reports today, Nokia's smartphone journey has been unusual, to say the least, and caused many heartaches and woes along the way.

Bolstered by the early release of its flagship Galaxy S7 series, Samsung saw its first-quarter earnings advance 13.6 percent. The company's upgrade programme, which looks to refresh user's devices each year, may yet lead to a resurgence next quarter, Gartner says.

The South Korean tech giant's IT and mobile communications business, which covers smartphones, posted an operating profit of 3.89 trillion won, up 42 percent from a year earlier, marking the first time in almost two years for the business division to post an operating profit above 3 trillion won.

Huawei saw strong smartphone demand in Europe, the Americas, and Africa, while Xiaomi saw sales rise 20% in the Asia/Pacific region.

Both smartphone market leaders Samsung and Apple lost market share in the first quarter of 2016, according to the latest stats from market research firm Gartner.

Lenovo's worldwide smartphone sales declined 33 %. "Its smartphone sales fell by 75 percent in Greater China, where it faced strong competition from local brands".

OPPO which seeks to bring "the most extraordinary mobile experience through meticulous designs and smart technology" has become the most selling smartphone worldwide, as per the Gartner sales report for the first quarter of 2016.

"In a slowing smartphone market where large vendors are experiencing growth saturation, emerging brands are disrupting existing brands' long-standing business models to increase their share", Gupta said.

This put it far ahead of its rivals, as iOS was only able to take 14.8 percent, with Windows on 0.7 percent and BlackBerry still clinging on with 0.2 percent.

Android remains the dominant operating system globally, with 293m or 84% of devices sold in the period running the software.

"Making good hardware won't be an issue for Nokia, but users need a compelling reason to remain loyal to the same brand".

Gupta additionally noted that the announced return to the smartphone and tablet markets by Nokia "will not be an easy mission".


Source: Global smartphone grew 3.9% in Q1 2016: Gartner

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