Apple Loses Top Spot to Samsung in US Smartphone Market

Luis Castillo | May 6, 2016, 18:42

The last time Samsung outpaced Apple was 11 months ago, but now thanks to strong sales of the Galaxy S7, the company is again leading.

According to stats from Counterpoint Research, March saw Samsung take 28.8 percent of the US Market, while Apple slid down to 23 percent.

BusinessKorea reported the Counterpoint Research market share figures for Samsung in the United States, noting the company in March accounted for 28.8 percent of the US market in terms of smartphone sales. Others take inspiration from previous products created by Apple, such as the Apple Watch or the iPhone 6S. The new Galaxy S7 devices have helped the Korean firm to win back the top slot.

LG is third with 17.1% market share and is increasingly gaining on Apple. In the United States alone, this was a 20% improvement from the performance of its predecessor, the Galaxy S6.

And yet, while Samsung sells more phones, Apple remains the king in extracting profit from the smartphone market -which after all, is what really matters the most.

Apple's results didn't include sales of its new iPhone SE, the company's newest iPhone that starts at $399 and features a 4-inch screen.

But on a more compelling note, the improved performance of the Galaxy S7 globally has already made its impact felt in Samsung's pockets.

Following the first reported drop in Apple revenues since 2003, this year, Apple is under pressure to perform.

Samsung can be expected to get a clear run through the next few months.

The Galaxy S7 and S7 edge were launched earlier than the usual and this may be a reason for the rise in Samsung's first quarter profit. According to Samsung, the demand for it is so high that they are barely able to keep up with the demands.

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