Sony shifts focus in India, will only offer 'premium' Xperia phones

Sony will pivot to selling only "premium" Xperia phones in India. The Japanese giant said that it would "defocus" on certain markets earlier this year, opting to turn its attention toward the high-end segment rather than duke it out in the competitive budget category.

Xperia X

Vijay Singh Jaswal, head of Sony India's Xperia business, revealed the new strategy in an interview with the Times of India:

Sony Mobile drove transformation in FY15 towards a profitable and sustainable company globally including the areas mentioned. As part of our transformation, we are sharpening our focus on select products and sales channels.

Considering the recent shift, our marketing strategy will now revolve around offering premium products in the smartphone segment.

According to Jaswal, Sony has seen a 55% YoY increase in average selling price in the Indian market in Q1 2016, and the company will continue to focus on the high-end segment:

Going forward we [Sony] aim to launch flagship products for our customers in India which will further enhance our presence in the market.

Sony saw a meager 0.3% YoY growth in India, which is likely the main reason for the shift in strategy. The brand was woefully unprepared to deal with the Chinese contingent of Lenovo, Xiaomi, Huawei, and OnePlus among others, which have cornered the budget and mid-tier segments.

Sony has always relied on its brand cachet to drive sales, but it could not compete with the value for money on offer with the likes of the Redmi Note 3 and the LeEco Le 2. With Samsung similarly crowding out the high-end segment, it is unlikely Sony will see a drastic uptick in its market share soon.

Source: Sony shifts focus in India, will only offer 'premium' Xperia phones

Comments

Samsung is building a revolutionary ROLL-UP smartphone

GETTY • US PATENT OFFICE Example of a flexible display, LEFT, and the illustrations filed with the Samsung patent, RIGHT Samsung has been awarded a US patent for a brand-new foldable, rollable display to use across its smartphone and tablet ranges. The South Korean technology firm recently used its flexible display technology in the award-winning Galaxy S6 Edge, which has a dual curved QHD screen. However this latest patent, which was published by the United States Patent and Trademark Office, shows the company has bolder ambitions for its curved displays. The illustrations filed with the approved patent reveal a cylindrical hub, which houses the rolled display – which unfurls like a pair of window blinds. US PATENT OFFICE The US patent contains a futuristic cylindrical smartphone with a roll-up display Users then pull a tab at the end of the multitouch display to unroll it from the hub and use the full screen real estate available on the tablet or smartphone. To achiev

HTC 10 vs Samsung Galaxy S7 / Edge vs LG G5

In the Android world, we follow a familiar release cycle when it comes to flagship smartphones, mostly centered around the two major trade shows, MWC and IFA. This year, Samsung and LG were first out of the gate with their respective flagship offerings being showcased back during MWC 2016, and while HTC was a little late to the party, we now have all three high-end offerings to choose from. Each device brings something unique to the table to help distinguish themselves from the other, and we've covered them extensively here at Android Authority with comprehensive reviews, in-depth comparisons, and feature focus articles. Which is the best of the lot? That is what we aim to find out, as we take a closer look at the HTC 10 vs Samsung Galaxy S7 / Galaxy S7 Edge vs LG G5 in this unique triple-threat versus! Design In design, we start with the LG G5, given its complete departure from the norm with regards to design and build quality. The G5 now features a full-metal

Why do Android fanboys hate admitting that Samsung copied Apple?

It's impossible to cover the mobile market without diving into the good ol' "iOS vs. Android" debate from time to time. These are the two biggest mobile platforms on the planet, so they're constantly being compared. Likewise, Samsung and Apple are the world's top two smartphone vendors, so their phones are constantly pitted against each other as well. Of course, there's another reason Apple and Samsung are often mentioned in the same breath: after entering the market, Samsung quickly grew to become the top mobile device maker on the planet thanks in large part to Apple. First, Samsung did everything it possibly could to copy Apple's iPhone and iPad. Then, it spent billions upon billions of dollars belittling Apple products in TV, online, and print advertising. Samsung spent years positioning its own devices as the cool alternative to Apple's iPhone, and its efforts paid off big time. Even now, Samsung continues to copy Apple all the time acro

Samsung Android Phones

Search This Blog