Skip to main content

Alphabet Inc: Watch out Apple Inc. (AAPL), GOOG Plans to Build Its Own Smartphone

Popular Posts: Recent Posts:

Alphabet Inc (GOOG, GOOGL) is reportedly releasing an Apple Inc. (AAPL) iPhone 7 killer sometime in 2016, and the news is probably being taken just as hard by Tim Cook as it is by Android phone manufacturers such as Samsung Electronics (SSNLF).

As stated in the The Telegraph, Google is "in discussions with mobile operators about releasing a Google-branded phone that will extend the company's move into hardware."

While Google has certainly had a hand in the smartphone game with its Android operating system, the hardware was left to other companies like Samsung. If Google begins taking over the hardware as well as the software, it will regain greater control over its operating system in the marketplace, much like Apple with iOS.

Indeed, CCS Insight analyst Ben Woods tells the The Telegraph that Google is "concerned that Android is fragmenting," as much as it is "annoyed" with the iPhone's perceived premium status on the market.

This isn't entirely out of left field, as Google demonstrated a first-party designed smartphone in Project Ara at Google I/O just last month, which is a modular phone with the ability to switch out components such as larger batteries, a glucometer for diabetics and air-quality sensors.

While Project Ara, slated for a 2017 release, is likely to have third-party manufacturers, Google's latest rumored smartphone will see the company take over design, manufacturing and software.

That's a huge blow to third-parties running Android software, which Google will likely cripple in favor of putting a more capable Android OS on its Google-branded device(s).

And it's just as big a threat to Apple, which has seen a rash of negative sentiment surrounding the decision to remove the headphone jack from the iPhone 7.

The news hasn't done much for GOOG stock today — which is down 1.6% — as the so-called "Brexit" rout continues. Still, it could be a major catalyst for the company moving forward as it takes over more of the smartphone market and usurps users into a Google-centric ecosystem.

More From InvestorPlace
Source: Alphabet Inc: Watch out Apple Inc. (AAPL), GOOG Plans to Build Its Own Smartphone

Comments

Post a Comment

Popular posts from this blog

Samsung is building a revolutionary ROLL-UP smartphone

GETTY • US PATENT OFFICE Example of a flexible display, LEFT, and the illustrations filed with the Samsung patent, RIGHT Samsung has been awarded a US patent for a brand-new foldable, rollable display to use across its smartphone and tablet ranges. The South Korean technology firm recently used its flexible display technology in the award-winning Galaxy S6 Edge, which has a dual curved QHD screen. However this latest patent, which was published by the United States Patent and Trademark Office, shows the company has bolder ambitions for its curved displays. The illustrations filed with the approved patent reveal a cylindrical hub, which houses the rolled display – which unfurls like a pair of window blinds. US PATENT OFFICE The US patent contains a futuristic cylindrical smartphone with a roll-up display Users then pull a tab at the end of the multitouch display to unroll it from the hub and use the full screen real estate available on the tablet or smartphone. To achiev
Post a Comment
Read more

HTC 10 vs Samsung Galaxy S7 / Edge vs LG G5

In the Android world, we follow a familiar release cycle when it comes to flagship smartphones, mostly centered around the two major trade shows, MWC and IFA. This year, Samsung and LG were first out of the gate with their respective flagship offerings being showcased back during MWC 2016, and while HTC was a little late to the party, we now have all three high-end offerings to choose from. Each device brings something unique to the table to help distinguish themselves from the other, and we've covered them extensively here at Android Authority with comprehensive reviews, in-depth comparisons, and feature focus articles. Which is the best of the lot? That is what we aim to find out, as we take a closer look at the HTC 10 vs Samsung Galaxy S7 / Galaxy S7 Edge vs LG G5 in this unique triple-threat versus! Design In design, we start with the LG G5, given its complete departure from the norm with regards to design and build quality. The G5 now features a full-metal
1 comment
Read more

Why do Android fanboys hate admitting that Samsung copied Apple?

It's impossible to cover the mobile market without diving into the good ol' "iOS vs. Android" debate from time to time. These are the two biggest mobile platforms on the planet, so they're constantly being compared. Likewise, Samsung and Apple are the world's top two smartphone vendors, so their phones are constantly pitted against each other as well. Of course, there's another reason Apple and Samsung are often mentioned in the same breath: after entering the market, Samsung quickly grew to become the top mobile device maker on the planet thanks in large part to Apple. First, Samsung did everything it possibly could to copy Apple's iPhone and iPad. Then, it spent billions upon billions of dollars belittling Apple products in TV, online, and print advertising. Samsung spent years positioning its own devices as the cool alternative to Apple's iPhone, and its efforts paid off big time. Even now, Samsung continues to copy Apple all the time acro
Post a Comment
Read more