Here's why Amazon should build another smartphone

Rick Wilking | Reuters

Mike George, VP Alexa, Echo and Appstore for Amazon, speaks during the LG press conference at CES in Las Vegas, January 4, 2017

Amazon could cut the cost of its smartphone, too, and sell an unlocked device that could be purchased direct on its store and that would work across U.S. and international carriers.

Manufacturers like Motorola, Huawei, Alcatel and others all build good smartphones that can cost under $300. Anything more, and I think Amazon risks competing too closely with big hitters like Samsung and Apple.

Yes, you can get Amazon's apps and services on other smartphone platforms, but a single device built around Amazon's services and Alexa, one that could provide on-demand voice access to the smart assistant, unlimited access to Amazon's music and video services, and with a low up-front cost, would be very appealing.

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