Samsung Electronics' smartphone business faced significant setbacks over the last month, on account of the Note 7 fire crisis and the double-recall and eventual discontinuation of the device. The financial impact of the crisis will be large, with Samsung slashing its Q3 2016 operating profit guidance to 5.2 trillion won ($4.63 billion) from roughly 7.8 trillion won. There could be significant long-term repercussions as well, as the negative news cycle surrounding the Note 7 hurts Samsung's reputation as a vendor of high-end hardware. We have a $1,350 price estimate for Samsung Electronics, which is slightly below the current market price. Pace Of Hardware Innovation Could Slow Down Smartphone
Source: With Its Hardware Called Into Question, Samsung Must Differentiate Itself
Comments
Post a Comment