Samsung puts out full-page apology ads over Galaxy Note 7 recall

Samsung saw its operating profit sink to $4.5 billion in the third quarter, down by 30 percent compared to the figure reported in the corresponding quarter of previous year, as the financial impact of the Galaxy Note 7 recall shook the company to its very core.

Gregory Lee, the President and CEO of Samsung Electronics North America signed the letter. The company expresses regret over the entire situation and discusses what it is doing to prevent it in the future.

The Smartphone giant Samsung announced its plans to limit battery to 60 % charging in the U.S. via software. The company says it will try to move as quickly as possible, but will take the time "needed to get all the right answers".

It's clear that Samsung is making an effort to do some damage control and reassure its consumers, with the ad concluding "safety remains our top priority [.] We are grateful for your ongoing support and again, we are truly sorry". Samsung had rushed the launched of Galaxy Note 7 in an attempt to beat the iPhone 7, which lacked major design changes. It was doing so well until the *cough* Note 7, but the company will pull out all the stops in 2017 to reverse its fortunes. Through the ad, the company issued an unconditional apology to consumers, saying "Sorry" for not being able to deliver on its promise of "best-in-class quality". A design flaw in the Note 7 led its battery to overheat and explode. The report also mentions that full volume supplies will begin in February which is presumably when Samsung is going to start mass production of its next-generation flagship smartphone.

You can read about the status of Note 7 recall here.

The problem with the 2.8 million washing machines that were recalled is that excess vibration can cause the top to detach during use.

Samsung has been having a hard time with dodgy products recently, as there's also been reports of the Galaxy J5 and some of their washing machines meeting a similar fate.

Source: Samsung puts out full-page apology ads over Galaxy Note 7 recall

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