In Colombia, Samsung and Huawei Conquer the Smartphone Market

June 19, 2015

Colombia is the third-largest country in Latin America by population and the fourth by GDP, according to July 2014 CIA World Factbook estimates. The country is also the third-largest smartphone market in the region, with 16.7 million users of the advanced mobile device in 2015, eMarketer estimates.

Smartphone User Share in Colombia, by Brand, 2014 (% of total)

The number of smartphone users will rise to 24.3 million in Colombia in 2019, bringing the penetration rate of such devices up to 69.7% of all mobile phone users that year.

Colombia's growing smartphone market is currently dominated by non-US manufacturers offering a wide range of options, from top-notch flagship devices to affordable options with costs around or below the $100 mark. According to The Competitive Intelligence Unit (CIU) estimates released in June 2015, Seoul-based Samsung led the market in 2014, with a 35.0% share of smartphone users. Chinese manufacturer Huawei came in a distant second, with a 13.0% slice.

North American manufacturers Apple and BlackBerry, both of which offer a narrower variety of entry-level priced devices in their lineups, trailed behind, with estimated smartphone user shares of 10.0% and 9.0%, respectively, last year.

Smartphone Instant Messaging Apps Used by Smartphone Users in Colombia, 2014 (% of respondents)

The CIU calculations regarding smartphone users in Colombia were more bullish, with a base of 28.9 million such users in the country in 2014. Among those users, instant messaging was the most commonly performed activity, cited by an unsurprising 96%.

What is somewhat surprising, though, is the lead WhatsApp has gained over competitors in the instant messaging category. Fully 88% of IM smartphone users mentioned the platform, acquired by Facebook in 2014. Cross-referencing CIU estimates, that works out to at least 24.4 million WhatsApp users in Colombia in 2014. In April 2015, WhatsApp CEO Jan Koum announced the platform had reached more than 800 million active users.

Within the IM category in Colombia, another Facebook property, Facebook Messenger, came in second, with 7% of respondents. Microsoft's Skype was third, at 4%.

Source: In Colombia, Samsung and Huawei Conquer the Smartphone Market

Comments

Samsung is building a revolutionary ROLL-UP smartphone

GETTY • US PATENT OFFICE Example of a flexible display, LEFT, and the illustrations filed with the Samsung patent, RIGHT Samsung has been awarded a US patent for a brand-new foldable, rollable display to use across its smartphone and tablet ranges. The South Korean technology firm recently used its flexible display technology in the award-winning Galaxy S6 Edge, which has a dual curved QHD screen. However this latest patent, which was published by the United States Patent and Trademark Office, shows the company has bolder ambitions for its curved displays. The illustrations filed with the approved patent reveal a cylindrical hub, which houses the rolled display – which unfurls like a pair of window blinds. US PATENT OFFICE The US patent contains a futuristic cylindrical smartphone with a roll-up display Users then pull a tab at the end of the multitouch display to unroll it from the hub and use the full screen real estate available on the tablet or smartphone. To achiev

HTC 10 vs Samsung Galaxy S7 / Edge vs LG G5

In the Android world, we follow a familiar release cycle when it comes to flagship smartphones, mostly centered around the two major trade shows, MWC and IFA. This year, Samsung and LG were first out of the gate with their respective flagship offerings being showcased back during MWC 2016, and while HTC was a little late to the party, we now have all three high-end offerings to choose from. Each device brings something unique to the table to help distinguish themselves from the other, and we've covered them extensively here at Android Authority with comprehensive reviews, in-depth comparisons, and feature focus articles. Which is the best of the lot? That is what we aim to find out, as we take a closer look at the HTC 10 vs Samsung Galaxy S7 / Galaxy S7 Edge vs LG G5 in this unique triple-threat versus! Design In design, we start with the LG G5, given its complete departure from the norm with regards to design and build quality. The G5 now features a full-metal

Why do Android fanboys hate admitting that Samsung copied Apple?

It's impossible to cover the mobile market without diving into the good ol' "iOS vs. Android" debate from time to time. These are the two biggest mobile platforms on the planet, so they're constantly being compared. Likewise, Samsung and Apple are the world's top two smartphone vendors, so their phones are constantly pitted against each other as well. Of course, there's another reason Apple and Samsung are often mentioned in the same breath: after entering the market, Samsung quickly grew to become the top mobile device maker on the planet thanks in large part to Apple. First, Samsung did everything it possibly could to copy Apple's iPhone and iPad. Then, it spent billions upon billions of dollars belittling Apple products in TV, online, and print advertising. Samsung spent years positioning its own devices as the cool alternative to Apple's iPhone, and its efforts paid off big time. Even now, Samsung continues to copy Apple all the time acro

Samsung Android Phones

Search This Blog